When to Hire a Digital Marketing Influencer?

We are living in an age of digital reformulation, and with it, new influencers are arising. Understand why this is important to your Digital Marketing strategy! In a time when a strong presence in social media is worth more than an elaborate advertising piece, the role of influencers grows stronger and stronger. Stemming from the appeal they have on the audience, these influencers have now grabbed the attention of brands, which seek to attract more customers. Therefore it is now increasingly common to see web personalities in adverts and promoting products to their fans.

But when you should have influencers in your digital strategy?

Building an audience takes time, and that to loyal one is yet another challenge. That’s where influencers come in since they already have the attention of the audience you want to reach, as well as the means to take you to action. And this is the reason why it makes so much sense to go after influencers to promote your brand. Now, let’s take a deeper dive and see some ways in which they can become powerful allies and when you can hire them:

For creating a marketing strategy that works

First of all, it is worth counting on the help of influencers, simply because this is a Marketing strategy that works. Every self-respecting business venture is looking for results, and the great number of major companies that resort to influencers is proof that this model works.

Ads and commercials have become so commonplace that they are easily overlooked by the public, especially now, with the ad blockers. Another the reason that proves that working with influencers’ works is that the actions carried out by them are integrated into the content they produce, which keeps the audience interested.

Mass word-of-mouth

Another major advantage of resorting to a digital marketing influencer is the time it will save you to reach a qualified audience. What do we mean by that? You might be asking. If your blog still hasn’t got enough traffic and your social media profiles are growing in several followers slowly, it will naturally take a long time for you to build a large audience.

Starting a partnership with a digital marketing influencer might be that little push to speed up this process with your buyer personas. And even if you already have a large audience, online word-of-mouth from a partnership with an influencer may further increase the reach of your message.

Specialized content to the right audience

As we have already mentioned, influencers are highly respected in the niches they act in, which means that one way or another, they create content. That’s why you probably won’t need to worry about the quality of the content, if it is adequate to the buyer personas, and so on.

After all, the audience that follows the influencers already approves what they do. What you should pay attention to is the choice of the influencer, to make sure that what your company offers meets the needs of her audience.

Exposure and increase in brand value

Exposing your brand to thousands of people – which, in turn, can present it to thousands more – is surely a great opportunity for success. With well-planned actions, you will also be able to increase the brand value to your customers, partners, and even your competitors.

Naturally, exposure alone is not enough, but as more and more people interact with your message, the easier it will be to build a relationship with them, which will lead to more conversions later.

Raising expectations

Before you launch a product or a service, it is essential to have a marketing campaign that raises the expectations and interests of your customers in potential. This is one of the principal factors in a successful launch, and having a digital marketing agency as a part of your promotion strategy will certainly help.

In this case, the product cannot be described in detail. Rather, it is better to provide only a glimpse and let the thought of the public fly high. In some cases, the mere recommendation of an influencer can do wonders for your campaign!

Generating credibility

Another way of taking advantage of the powers of persuasion of influencers is to bet on the authority they have to generate credibility to the brand. You know that adage, “a man is known by the fellowship he keeps”?

The association of a respected person to a product or service is a testimony of how trustworthy it is. This is one of the reasons why companies and influencers love working as a team: in both cases, the credibility of one of them is beneficial to the other one.